Product discovery masterclass
Discovery That Works
Ask sharper questions, uncover the real need behind unclear requests and avoid investing in the wrong product solution.
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This masterclass uses structured, energising exercises to teach product owners how to uncover real needs behind unclear requests.
Participants learn to move from “We need feature X” to “The real problem is Y”, validate assumptions and use lightweight discovery shortcuts when stakeholders are busy and time is limited.
You’ll learn
- How to ask sharper questions and identify the business problem behind a feature request
- How to test assumptions before committing to a solution
- How to run lightweight discovery within real-world enterprise constraints
Practical activity: In The 5 Whys Race, teams work backwards from vague requests through red herrings, contradictions and hidden constraints to uncover the real problem.
Product strategy workout
Product Re-Use Power
Decide when to reuse, adapt or build new, creating scalable products that support multiple business areas.
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This module explores the essentials of product reuse inside a large organisation. Participants examine the difference between reuse, adaptation and bespoke builds—and why the wrong choice often costs time, money and momentum.
Real-world examples reveal reuse failures, platform constraints and how reusable components can become scalable organisational assets.
You’ll learn
- How to evaluate business context, technical capability and product maturity
- How to build a clear business case for reuse
- How to avoid hidden complexity, stakeholder pressure and special-case solutions
Practical activity: Reuse Roulette gives teams a time-pressured framework for deciding whether to reuse, adapt or build new.
AI prototyping masterclass
Prompt Prototyping
Quickly create code-free, AI-driven product prototypes so ideas can be tested before committing engineering capacity.
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One of product development’s biggest frustrations is the gap between having an idea and being able to test it. This 3.5-hour masterclass equips product owners to close that gap themselves.
Using mainstream AI models and versatile workflow tools, participants build a working, data-connected prototype from scratch, apply their own brand and respond to a real brief—all without writing code.
You’ll learn
- How to turn a product brief into a testable AI-assisted prototype
- How to connect data and apply brand requirements without engineering resource
- How to present a tested, viable concept and clearer brief to engineering teams
Positive outcome: The session closes with a competitive bake-off that consolidates the learning and puts the new prototyping skills into practice under pressure.
Platform product workout
Capability Thinking
Turn platform constraints into product opportunities by aligning business outcomes with capability-based technology teams.
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This short, highly interactive game-based module brings platform, capability and product teams together. It shows product owners how to operate effectively when technology teams are organised around capabilities rather than business units.
Participants break down capability-alignment myths, map business goals to platform capabilities and avoid creating shadow products that bypass the organisation’s operating model.
You’ll learn
- How to communicate product needs effectively to capability teams
- How to expose bottlenecks, alignment gaps and hidden dependencies
- How to shape roadmaps that work for both technology and the business
Practical activity: In Capability Map Sprint, attendees map business outcomes to capability teams in real time, then redesign the flow to improve delivery.
Product influence workout
Selling the Vision
Communicate product value simply and persuasively so business stakeholders choose and adopt shared products.
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These fast, story-driven exercises teach product owners how to position a product so stakeholders choose to use it rather than request bespoke alternatives.
Participants explore narratives, objections and what makes a product compelling internally, then frame their product’s value story in business language.
You’ll learn
- How to articulate a clear and confident product vision
- How to translate product value into language that matters to the business
- How to handle objections constructively and build internal advocacy
Practical activity: In Pitch It!, teams deliver a short internal product pitch and respond to realistic challenges about custom features, differentiation, time and platform constraints.
Product metrics masterclass
Data-Driven Decisions
Define meaningful outcome metrics, track adoption and use evidence to make clearer, more confident product decisions.
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Hands-on data interpretation activities help product owners set outcome-based metrics, understand adoption and tell a compelling story with data.
The focus is simple, actionable measurement rather than dashboards full of noise.
You’ll learn
- How to define KPIs that reflect meaningful product outcomes
- How to interpret usage patterns, adoption signals and behavioural data
- How to communicate results and defend roadmap decisions with confidence
Practical activity: In Metric Maker, teams define measurable outcomes for a product scenario and interpret evidence to make roadmap calls. The module is also available as a rapid drivethrough.
Product delivery workout
Delivery Engine
Keep product delivery moving by prioritising effectively, managing dependencies and shaping releases that deliver value early.
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Interactive, scenario-based games replicate real enterprise delivery constraints. The module explores prioritisation, flow and minimising blockers when teams are stretched and dependencies are everywhere.
Participants learn how to shape releases that deliver value early, even in complex environments.
You’ll learn
- How to manage prioritisation across competing workstreams
- How to adjust scope and negotiate sequencing as dependencies shift
- How to identify and remove blockers while maintaining momentum
Practical activity: Game of Flows challenges teams to manage multiple workstreams and dependency changes using practical techniques they can apply immediately.
Stakeholder masterclass
Stakeholder Mastery
Influence without authority, manage competing priorities and reduce friction while building long-term stakeholder trust.
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Role- and scenario-based activities build confidence and influence. Product owners learn to reduce noise, manage competing priorities and guide stakeholders towards shared outcomes.
The module explores how to say no constructively and create alignment in politically complex environments.
You’ll learn
- How to balance competing demands and challenge assumptions
- How to reduce conflict and negotiate shared priorities
- How to use clear language and practical tools with difficult stakeholders
Practical activity: In The Priority Clash, teams negotiate with real actors simulating difficult stakeholders and must reach alignment without escalation.
